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NRMA Insurance x Brisbane Broncos Partnership & Activation

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NRMA Insurance had been the premier partner of the Brisbane Broncos NRL club since 2004. We were tasked with raising awareness of the brand's "Help Is Who We Are" initiative by using their contractual assets from their current partnership


Heroes of Help recognises and rewards the achievements of Queenslanders who emobdy the Queensland spirit and have made a difference in their community, no matter how big or small. NRMA wanted to reward and thank these heroes publicly at the Suncorp Stadium, home of the Brisbane Broncos


At key home games throughout the season we provided Money Can't Buy Experiences for our major heroes and 12 of their guests including a behind the scenes stadium tour with a Broncos legend, a trophy presentation on the pitch pre-game and access to a fully catered corporate box, branded inside and out by NRMA. We also rewarded 40 micro heroes through social, nominated by their friends for doing small acts of help, giving away free tickets/VIP seating & merchandise signed by the team


5 Heroes

recognised with game day experiences in front of 150,000+ fans per game


In stadium views of the activation 


Heroes of Help rewarded on game day.