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KAYO x PR Stunts & activations

 

 

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THE BRIEF

Kayo Sports wanted to execute noteworthy & stand out PR'able stunts to create hype around the launch of Kayo Sports, AFL season & the NRL Magic Round. 

THE PASSION

We targeted well known locations in Australia to create an increased awareness of the stunts & attain additional earned media. 

THE WORK

To launch Kayo Sports, we produced a giant Kayo branded blimp that was tied to the back of a superyacht that flew along the Eastern & Northern beaches over the long weekend in summer. 

To promote the launch of the AFL season through Kayo, we created a bespoke Kayo branded mouthguard to cover the teeth of the iconic 'Mr Moon' at the entrance to Luna Park in Melbourne.

To promote the start of the NRL Magic Round in Brisbane, we created an event to have all three Queensland NRL team mascots face off against their opponents in a head to head abseiling sprint down the iconic Kangaroo Point Cliff. 

 

37.2 million

reach potential

165

online news mentions

21

broadcast clips

+220k

reach on Facebook