Virgin & Sir Richard Branson
Virgin Active were looking to launch their new gym in Bondi with a big PR activation stunt. Working alongside our Havas Village friends' One Green Bean, Havas Sports & Entertainment were briefed to plan and deliver a unique PR stunt activation with SRB on the iconic Bondi Beach.
There aren't many things more iconic than Bondi Beach in Summer, and of course the famous crew from Bondi Rescue!
We partnered with Bondi Rescue and the North Bondi Surf Life Saving club to have Sir Richard Branson surf on to the iconic Bondi Beach on a lifesaving rib. We coordinated a helicopter photo moment with Aquabumps, before guiding him on to the beach and straight into a pilates class outside the famous Bondi Pavilion.
Epic PR Stunt
On Morning Show