BUPA Sponsorship Portfolio Management 2017
Havas Sports & Entertainment were engaged to help bring to life BUPA's existing sponsorship partnerships to better connect to Australian families. These partnerships including Hawthorn FC, Santos Tour Down, Weet-Bix Kids Triathlon, Cricket Australia and Health Harold.
After an extensive research and strategic process, we identified that not only do sporting groups refer to themselves as TEAMS but Australian families also refer to their own family units as TEAMS.
The creative platform of "Team Family" was born and provided a single platform for Bupa to execute across all their sponsorship partnerhsips. We build out TEAM FAMILY activity zones and powerful content in partnership with all of the sponsorship partners.